Read My Blog from Pledge Music

‘Learning To Sell Or Not To Sell’

Selling music is not easy, in fact it’s fair to say it’s never been harder. With disposable income under pressures that did not exist when I was first discovering music and how important it would be in my life, I spent all my money on music. However, I did not have to compete with thinking about spending money on iPads, TVs, computer games and all the other distractions there are today. Remember ‘Home Taping Is Killing Music?’ That was about as ‘bad’ as music piracy got.

As an emerging independent artist I have learnt 3 things that have changed my perspective on my music. One is that as an artist, I have to know the business; this is after all, the business of music. The second is about the depth of relationships, especially with music fans and it’s the part I love most outside of actually writing, recording and performing. The third is that recorded music has no or little value these days…and yes, that’s alarming!

Much has been written by the doom-mongers about the ‘end of the music business’ but in reality it’s in quite rude health, it’s recorded music that’s taking the body-blows as people choose to spend their hard earned money elsewhere. It may still be on music but a concert ticket might get bought as opposed to an album.

I took a decision to start my career off as an independent, partly out of need and partly as I wanted to ensure I was close to those who were discovering my music in the early days.

‘Starting Out’

Music for me has always been a powerful outlet to express my thoughts, beliefs and attitudes towards various experiences. During my quest to build a successful music career, several attempts have been made by others to encourage me to dress a certain way (often more revealing than I am comfortable with!), write/sing lyrics that I personally feel are inappropriate for me because they are either too provocative or offensive, or make music that is more ‘disposable’ rather than what I like to call ‘evergreen’. The small but absolutely focused team who I am very fortunate to be working with now share my vision, goals and passion for making real music and establishing a great relationship with my fans.

Last year, I uploaded a couple of videos on YouTube of me singing self-penned acoustic tracks in the studio with my sister Natalie (producer and co-writer) playing the keyboard. I received really positive responses from new fans across the globe. At this time there wasn’t an expectation to have a finished product because it was obvious that I was at a stage of introducing my music to the world. Hundreds of messages of support and encouragement came flooding in which I have been incredibly moved by. I personally make regular contact with my fans, not only because I recognise that it’s these fans who can really help make my dream happen, but because I have a genuine love of connecting with people. For me, connecting with my fans is a way of giving something back and creates a more intimate experience of being on this journey together.

‘It’s about Experiences not product’

When I was making plans for my debut EP, my following online was growing at a reasonable rate and I enjoyed interacting with people who discovered my music. Since then and with the EP released, I could not imagine any other way of being.

Let’s be clear. People don’t really buy music anymore. I know that sounds dramatic but it’s not a terrible thing, they just spend differently and you need to keep up to date on the business of music and consumer behaviour (even as an Artist!). The ‘behaviour’ is that people buy into unique experiences rather than ‘product’. If you try to ‘sell’, as an emerging artist you may as well pack up now. In the established-artist world, Radiohead are blazing a trail on frontline of what the ‘new business of music’ looks like.

‘Join Me On My Journey’

My EP, ‘This Is Me’, was funded via PledgeMusic and it’s been an exhilarating experience for me as an artist. Every step of the way, my fans have been involved in my record. From track selection to naming the EP itself…the title ‘This Is Me’ was chosen after I ran a poll on my Facebook page and I have always maintained that this is a record ‘for the people by the people’. My fans not only made it happen but they are helping in the promotional campaign as well as providing feedback on videos and future projects. I use the phrase ‘Join Me On My Journey’ by way of an invitation as this is effectively what I am ‘selling’, the experience of being involved with my music, making a difference, direct interaction and getting exclusive access to experiences that usually money can’t buy.

Bundles are the way forward. If I asked ‘would you like to buy my EP for £4’ I would get a modest response, If I asked ‘would you like to a set of lyrics, handwritten and signed for £30 and my EP comes with it’ I had plenty of takers! Looking at the numbers more than 50% of my sales come from bundles of experiences such as meeting me at a gig, introducing my show, getting handwritten lyrics, signed photos, so-on-and-so-forth. The average selling price for my 5 track EP is £20! My last gig in London sold-out in advance.

To say people do not buy music anymore is incorrect, they just buy it differently. In the new music business, they buy experiences.

‘Get My EP for FREE’

To aide discovery and distribution of my music, for a limited time, I’ve decided to offer my EP for FREE! Since it’s release earlier this year, it has had a lot of critical acclaim and a lot of people of said some very complimentary things about me as an artist, which is very rewarding.
Please visit my Facebook Page to get the EP for free at:

Maybe at some point in the future, you’d like to buy a Kelly Erez concert ticket ☺ Enjoy the music and please do ‘join me on my journey’…Kelly x

Click here to read the original blog on Pledge Music

Official Biography

Official Biography

Kelly Erez is an R&B/Soul artist who lives for her music. Her performances and creative output encapsulate her passion for her art, something that is clear to all that meet her and know her music.

It’s no accident that Kelly Erez has been in the Top 3 of the Reverbnation UK R&B/Soul Chart for much if 2011; a chart position that is driven by her popularity with music fans and her growing fanbase online.

Although unsigned, writing with established artists and writers comes easily to Kelly and these relationships are a positive-marker for the kind of reaction to her music for the future.

In fact, you do not have to look far online to see the reaction to Kelly’s trademark voice and standout songs. Just ‘Googling’ Kelly’s name, looking at the hundreds of comments on her You Tube Channel or the thousands of fans on her Twitter, Facebook and My Space sites will leave you in no doubt that Kelly Erez is one of the most talked about and highly thought of unsigned artists in the UK.

One of the most frequently asked questions fans ask is “where can I buy your music?” and given Kelly is unsigned, ever resourceful, she asked her fans to fund her first release via a fan-funded model on

On 14th February 2011, Kelly’s debut release, an EP called ‘This Is Me’ launched Worldwide via all major digital stores (iTunes, Amazon, Zune, etc.). It’s true to say that ‘This Is Me’ is a record ‘for the people, by the people’.

The reaction to Kelly and her debut EP has been fantastic! With regular ‘Track Of The Week’ features on BBC Radio stations (incl. BBC Radio 1Xtra & BBC Radio 6), Zune Marketplace ‘Track Of Week’ at launch and growing critical acclaim online is adding the groundswell of support. Kelly is being hailed by the online R&B press as ‘putting the soul back into R&B‘ and championed for her debut EP, out next week. Click the links to read more and you will get a rounded view of what Kelly is about and what others say about her.

On the back of the critical acclaim of the ‘This Is Me’ EP, Kelly played 2 SOLD OUT headline shows in London, most recently at the Hoxton Hall Theatre where she aired some of the unreleased tracks from her debut album. That show was filmed and tracks from the gig are being serialised on Kelly’s You Tube Channel, check them out to see the fantastic reaction to Kelly and her music.

Closing 2011, Kelly decided to offer her debut EP for FREE for a time exclusively via her Facebook page, just join the mailing list and it’s yours!

With a solid foundation in R&B/Soul, the diversity of Kelly’s music really shines through, track by track. From R&B to the most delicate of Soul tracks, the quality of the song writing, pop sensibilities and glossy production are all encapsulated by Kelly’s passionate performances and vibrant, friendly personality.

In fact, Kelly’s glossy transatlantic sound is in direct contradiction to her grounded upbringing in Stratford in the East End of London.

With Kelly’s online presence really gathering momentum with over 75,000 fans online and her debut EP causing a stir in 2011, 2012 looks set to be a sterling year for this talented, unsigned starlet.

We Got There Together!


It’s a very exciting time for me right now. Since my last update I have not only hit my target on Pledge Music which guarantees the release of my debut EP (‘This Is Me’), I have exceeded it!
Exceeding the target is a good thing, as this means that the featured incentive items that are available, such as hand written lyrics, ‘thank you’ notes, original artwork and signed photos to name but a few, are still available for Pledges. I am touched by the level of your support and that some of you want to come to my rehearsals and in the case of 1 fan, introduce me at a gig! 🙂
However, the incentives are only available until the 14th of February and as things continue to progress for me, hopefully they will become collectors items!
The link to Pledge is:
I have always maintained that I want my fans, followers and friends to join me on my journey, by sharing my experience with you in this way, this is exactly what I meant.
The past week has been a bit of a whirlwind. I made my national radio debut on BBC Radio 1Xtra and the song ‘Come To Me’ has been the Track Of The Week on the station. I’ve been busy rehearsing for my EP Launch Gig on the 17th February in London and today I’ve been doing interviews for some national music press. I am in the studio tomorrow. I get a day off on Sunday!
Talking of the EP Launch Gig on the 17th February, advance tickets are almost sold out! If you would like to take advantage of the exclusive 1/2 price offer available to my fans, then please visit the link below for more information and the ticket link. Tickets are just £4 each as opposed to £8 on the door so it’s a great deal.
The reviews for the EP will start coming through soon. Credit to ‘Soul and Jazz and Funk’ who managed to publish the 1st review!
Thank you for your support as always, you are helping me make my dream come true. I hope you enjoy our journey together.
Kelly x

A Video About My New Record

I’ve received so many questions about my debut record that I took the time to shoot a short video to help answer a few of them. When you watch the video you will see that I also discuss the concept behind the record, a concept that I am sure you will connect with.

To watch the video <CLICK HERE>
As you may know, my debut record, an EP, is fan-funded via a music company called ‘Pledge Music’ which means that fans can ‘Pledge’ an amount of money in advance (from as little as £8/$10) to help secure the release of the record independently.
For £8/$10, you will receive a copy of the record as a download, exclusive desktop wallpapers and a bonus MP3. There are additional incentives as well, such as handwritten lyrics, original artwork and signed photos to name but three.
If you’d like to pledge and guarantee your copy of my debut record on release day, then please click this link; or click the video link to learn more.
It means so much to me to have your support, which has been fantastic in 2010. I am looking forward to sharing a great 2011.
May I take this opportunity to wish you ‘Happy Holidays’ for the festive season.
Thank you once again for your support.
Kelly x